Abstract
Chinese literary images have a long history of development: they originated in religious communication, developed into embroidered novels in the Ming and Qing dynasties, and in contemporary times they are mainly disseminated in the paper media. In the era of full media, literary images are faced with the current situation of the decline of the paper media in the digital context and the dilemma of the transmutation of reading styles under the impact of technology and economy. Therefore, the innovation path of literary images in the era of full media should be chosen from two aspects: one is the transformation of literary images into data, i.e., the commercialization of artistic styles and the construction of genres driven by big data; the other is the multi-angle communication use of communication media, i.e. the integration of new media technologies into full media for integrated communication.
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