The Development of Jatinangor As Creative Industry Model in West Java

Abstract

West Java Province has a tremendous potential in terms of higher education, both public and private, even Padjadjaran University (Unpad) and Bandung Institute of Technology (ITB) are state universities whose reputation nationally and internationally. Therefore, the central and regional governments have to be able to maximize the existence of those colleges jointly in accordance with their competence in overcoming problems that exist in local community. A high rate of economic growth is not followed by the equity income of people in West Java so that it raises worry about the emergence of social crisis. It is necessary to formulate the policy of master plan for economic development through the development of higher education area in Jatinangor as creative industry base in West Java Province expected to be a guidance in overcoming this contradiction. The concept of creative industry area is believed to encourage competition in future global economy and it can be used as a model to realize West Java Province as the icon of national creative industry. Therefore, this challenge needs to be able to be answered by the Government of West Java Province and the creative communities in West Java.