Abstract
<em>Increasing competition in the market of health tourism, enforces various forms of cooperation. This collaboration may take the form of a network-cluster, where there is cooperation between municipalities, spa companies, organizations and research centers. A good example of such activities in Poland are: Kuyavia and Pomerania Organisation of employees LEWIATAN, Cluster “?wi?tkorzyskie Spas”, Innovation Cluster “For Health-Sudeten” or cluster “Medicine Poland South East”.</em>
Highlights
Travelling for health reasons is one of the oldest forms of tourism
The cluster focuses on transfer of knowledge and technology in the field of innovative health-related tourism in particular from the European Union and the dissemination of good practices, to promote health-related tourism development based on local resources of raw materials, using innovative technologies
Other factors underpinning the development potential of the project is the involvement of entities that have the potential in the area of unique natural resources are located in a privileged geographical location and provide excellent conditions for the provision of services and a high standard of preventive services and leisure. 3.2 SWOT Analysis of Medical Tourism Market in Poland SWOT analysis is an analytical model that considers and determines the external environmental issues along with internal issues of the examined organisation, so it allocates the proper strategy on considered situations
Summary
Travelling for health reasons is one of the oldest forms of tourism. Its roots reach the most distant past since natural resources were the only medicinal form available at that time. Contemporary health tourism is determined by numerous factors, which are created by the market, both by the producers, who are constantly improving their offer as well as by the tourists who require the highest level of service. One of the key factors ought to be the use of numerous health resources in order to develop innovative and comprehensive products of health and recreational tourism which should be fundamental as far as Polish spa industry is concerned.
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