The Development of Halal Well-Being Experience Quality: A Conceptual Framework

Abstract

In recent years, the hospitality and tourism industry has increasingly focused on enhancing the well-being of guests by providing tailored experiences that address their physical, mental, and spiritual health. This shift has spurred the development of Halal well-being experiences, specifically designed to cater to Muslim travelers by aligning services and facilities with Islamic principles. Halal well-being experiences include a range of services such as Halal-certified food, prayer facilities, gender-segregated wellness amenities, and activities promoting spiritual health. These offerings are vital for Muslim travelers who seek destinations and accommodations that respect and cater to their faith-based needs. To address these challenges, a comprehensive framework for Halal well-being experience quality is essential. This framework should include clear guidelines for service provision, training programs for staff, and effective marketing strategies. This research aims to explore the current state of Halal well-being experiences in the hospitality industry, identify the key challenges and opportunities, and propose a framework for enhancing service quality. The study provides insights and recommendations for developing and promoting Halal well-being experiences that cater to the needs of Muslim travelers. The research underscores the importance of seven dimensions of tourism experience quality (TEQ) in influencing tourist well-being: Halal hedonism, Muslim-friendly involvement, local culture friendliness, refreshment experience, meaningfulness experience, knowledge experience, and novelty experience. These dimensions collectively enhance the physical, mental, social, and spiritual well-being of Muslim travelers, promoting a holistic approach to well-being in the tourism sector.