Abstract
Online celebrities with goods refers to celebrities with the Internet "+" era background and their own unique advantages, through micro blog, wechat, short video and live broadcast platform to promote the sales of goods from the media. The purpose of this paper is to explore the development prospect of ecommerce under the background of live broadcast of online celebrities with goods. This paper discusses the impact of online celebrity live broadcast on e-commerce and the existing problems, and puts forward the corresponding solutions for reference.
Highlights
In the context of new media convergence technology, web celebrity live streaming has formed a networked relationship of body, consumption and media
The Matthew effect of web celebrity live broadcast is increasingly obvious, the head web celebrity far from ordinary live broadcast; according to web celebrity industry professionals, web celebrity incubators have a very strict internal elimination mechanism, the real money is the head of 8898 the 10-20% web celebrity group
A short life cycle of web celebrity and other issues, we should plan a new way for web celebrity live broadcast to make web celebrity live broadcast sustainable development
Summary
In the context of new media convergence technology, web celebrity live streaming has formed a networked relationship of body, consumption and media. Web celebrity live broadcast brings certain value to merchants. If web celebrity wants to drive the audience to buy products, it needs to spend more effort to convince fans of the products themselves, so as to stimulate fans' consumption[2,3]. There are a lot of stars, the health of the host began to broadcast industry, other social APP to be shared in the relevant tips and skin care for the consumer's consumption ability limited, and the effect of eyeball, ordinary net red people will bring their own fans as the wave of the crowd to join lost quite a number of fans at the same time[4-7]
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