Abstract

The objective of this research is to study the digital marketing strategies of community product businesses and to develop the distribution channels for these products with the utilization of e-Commerce in the lower-northern region of Thailand. The effectiveness of the implementation of e-Commerce systems for the digital marketing of community products draws on the digital marketing mix strategy (8P). The results of this research indicate a high level of development in the distribution channels for community products and the efficiency of the use of community product distribution channels in the form of e-Commerce, as evaluated by distributors and customers, as at a very good level (x = 4.55).

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