The Development of Digital Marketing Strategies and Distribution Channels for Community Products Using E-Commerce in The Lower Northern Region of Thailand

Abstract

The objective of this research is to study the digital marketing strategies of community product businesses and to develop the distribution channels for these products with the utilization of e-Commerce in the lower-northern region of Thailand. The effectiveness of the implementation of e-Commerce systems for the digital marketing of community products draws on the digital marketing mix strategy (8P). The results of this research indicate a high level of development in the distribution channels for community products and the efficiency of the use of community product distribution channels in the form of e-Commerce, as evaluated by distributors and customers, as at a very good level (x = 4.55).