The Development of Creative Industries in Poland Comparison with the European Union

Abstract

Creative industries belong to a fairly new field of economic life. Although the concept itself was created 20 years ago, only in recent years has the creative industries sector been recognized as the object of interest of state and local authorities in Europe, perceived as an important source of national income creation. The emergence of creative industries is associated with an increase in the importance of culture and related activities concerning the economic development. The aim of the study was to analyze the activities and development opportunities of creative industries in Poland in comparison with the European Union. In 2014, the results obtained, among others, from reports of the Polish Agency for Enterprise Development, regional research, Central Statistical Office and Eurostat were analyzed in secondary research. The results of the analysis of primary sources indicated that, compared to the UK, Germany, France and the Netherlands, Polish entrepreneurs are only at the stage of introducing the opportunities presented by the creative industries sector. Cooperation between companies in creative industries takes many forms—from the relatively simple one (participation in fairs), through research and development projects to cooperating in the creation of joint marketing concepts related to market launch.