The Development of Artisanal Food Products E-marketplace with Intelligent Depletion Feature

Abstract

AbstractAs the technology today is moving forward at an exponential rate, e-commerce platforms have become a common trend for business. The platforms allow the implementation of Consumer-to-Consumer (C2C) business model in which everyone can become a seller. All kinds of products can be found and purchased on these online platforms. However, these channels have been unfavorable to independent creators who produce homemade products. Malaysia is a multi-ethnic country with multicultural and rich in food heritage. However, there is limited platform for independent creators to promote their food products. Also, food products are susceptible to spoilage upon expiration date. This paper presents the design and development of an e-commerce platform for the marketing and transaction of artisanal food products with intelligent depletion feature. The algorithm of this feature is designed to track the clearance duration set by the sellers for the near-expired products to be automatically displayed under stock clearance at half-price. Therefore, through this platform, artisanal food producers are able to promote their unique and customizable products, and to have a better management of near-expired products. On the other hand, consumers can easily search for artisanal food products that are authentic, unique, healthy, and customizable to meet their choice.KeywordsE-marketplacee-commerceArtisanal food productsProduct customizationProduct depletionNear-expired productsHomemade