The development and utilization of forest parks based on the experiences strategy

Abstract

As a piece of forestland under special protection and a specific site for tourism and leisure, national forest parks have already become an important carrier for forest tourism and drawn more and more attention from all walks of the society. This paper is a case study of Baicaowa National Forest Park in Chengde, which focuses on the development and utilization of forest parks based on the experiences strategy. It claims that during the planning of tourism facilities of national forest parks, principles of “thematic experience” (including temporal, spatial and physical experiences), “profound experience” and “educational experience” should be adopted to offer a newly complex tourism product system with “experience at its core” and strengthened experience elements as well as improved experience design, thus propelling the upgrade of the on-going forest tourism products.