Abstract
Livestock keepers comprise 2/3rds of the 2.8 billion households living on less than two dollars per day. However, as a group they tend to be marginalised and excluded from formal service provision, particularly in relation to animal health. Therefore, the following paper describes the development of the Livestock Guru, a multi-media learning programme created to meet the knowledge needs of poor livestock keepers in Tamil Nadu, India. The findings from the study illustrate the importance of both appropriate visuals, voice-overs but also the need for addressing issues in the environment in which learning will take place.
Highlights
A number of studies have shown that information regarding animal health in developing countries is extremely uneven (LDG, 2003; IFAD, 2004; Heffernan, 2005; Lin and Heffernan, 2009; 2010) and tools for information transfer are under-developed
The object of this study was to describe the creation of new means of delivering animal health information to marginalised populations, who depend on livestock for their livelihoods
The majority of funds went on staff salaries, with often little money left over to fund the actual delivery of animal health services (De Haan et al, 2001; Young and Odhiambo, 2003)
Summary
A number of studies have shown that information regarding animal health in developing countries is extremely uneven (LDG, 2003; IFAD, 2004; Heffernan, 2005; Lin and Heffernan, 2009; 2010) and tools for information transfer are under-developed. The majority of funds went on staff salaries, with often little money left over to fund the actual delivery of animal health services (De Haan et al, 2001; Young and Odhiambo, 2003). To reverse this state of affairs, the World Bank and other donors fostered an approach referred to as ‘structural adjustment’ (De Haan et al, 2001). The veterinary services in many countries around the world were significantly reduced leaving both an information and service delivery vacuum that is still being felt today (Young and Odhiambo, 2003)
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