Abstract
This study aims at quantifying the degree of concentration of the traditional product market in Romania, and the sector’s productivity and the economic performance of the different categories of traditional products are assessed. This can highlight a correlation between the dynamics of traditional products and the regional development of the relevant markets in Romania. The second aim of this study is to analyze the relationship between the economic profitability of the traditional products and the sector’s sustainability. The third aim evaluates the relationship between the capital accumulations of specific companies and the evolution of their current assets. The information selected for the application was prospective (literature review, market observations, query, and data consolidation) and analytic revised (database analysis, hypothesis fixation, model conceptualization, model hypothesis testing, and conclusions to be drawn). The selected data were processed, aiming at developing a model for the sustainable development of the traditional products. The research information was collected based on the official registrations carried out between 2014 and 2018 by at the Ministry of Agriculture and Rural Development in Romania. During this period, Romania developed the National Traditional Product Registry (NTPR), which comprises a database of 647 traditional products. The assessment of economic performance was achieved through calculated performance test by a new proposed statistical model, named ZML. ZML suggests a market concentration analysis as an alternative to the Gini Struck method. The impact of the research consisted of an evaluation of the economic performance of traditional Romanian products in sustainable development terms.
Highlights
The international economic context regarding trade with traditional agricultural products is clearly influenced by the market globalization phenomenon
In order to analyze the sustainable economic development concentration degree based on the statistical performance score in the Romanian traditional product sector, working hypotheses were established as follows: Hypothesis 1 (H1)
The certified traditional product and product categories dynamic analysis evolution and the identification of the annual performance score were used to visualize the score translation phenomenon between categories since the establishment of the National Traditional Product Registry (NTPR), which depended on circumstantial factors and economic opportunities generated by the traditional product promotion campaigns
Summary
The international economic context regarding trade with traditional agricultural products is clearly influenced by the market globalization phenomenon. Production and trade of traditional products represent a competitive challenge for small producers and a priority of European policy. An increase in the share of small agri-food producers may represent a balance factor and a response to the globalization of the Romanian market. The modern challenges of sustainable agriculture are mainly related to the quality of exogenous factors (i.e., the quality of soil, the surface or ground water, and the air). Extensive development has produced irreversible effects in terms of climate change, soil erosion, and biodiversity loss. The use of fertilizers and greenhouse gas emissions has generated significant climate change, with a direct impact on the quality of life and food. New technologies aim at optimizing the agricultural production based on intensive strategies rather than an extensive development. There are researchers who support the idea of the negative impact of the excessive type of agriculture associated mainly with the production of raw materials [2,3]
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