Abstract
Since significant economic reforms forty years ago, China has been a very attractive market for foreign investors. However, foreign investors face various challenges while cooperating with Chinese partners. This research focuses on examining the developing influence of Chinese culture on finance. Literature review is aimed to investigate existing theories and to apply them to research findings in order to provide answers to the research questions. A case study in the form of an interview was conducted with German entrepreneur examining their business cooperation with Chinese partners. Results of the research show that Chinese business practices have specific characteristics and norms embedded in Chinese society and culture. Chinese culture core values shape people’s behaviors, their way of thinking, and that influence international partnerships. To do a very successful cross-cultural investment, it is necessary to learn about and understand partners from China.
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