Abstract
Goal – The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers’ behavior on the market on the basis of the type, place and frequency of purchasing goods that satisfy the basic needs. Research methodology – There were presented results of the survey conducted online (n=482) in Poland. The character of the sample was random and representative. Score – The research showed that 97% of respondents do shopping at least once a week, whereas 33% of surveyed individuals go shopping every day. There was observed statistically essential dependence of preferences related to the shopping frequency on the age and the character of the town and region. The selection of the shopping place was, in statistic terms, influenced by the region – voivodeship (except for coffee/tea ) and by the character of the town (except for bakery products and sweet baked goods) or the level of incomes (chiefly with regards to the purchase of cold meats and coffee/tea).
Highlights
The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers’ behavior on the market on the basis of the type1, place2 and frequency3 of purchasing goods that satisfy the basic needs.4 The necessity to conform to certain work volume did not enable making a precise analysis of all the essential factors included in the survey questionnaire
The conclusion was drawn that respondents select better quality of cold meats, vegetables and fruits in stores that are located near their home but guarantee high quality
For the needs of this statistical analysis there were selected 482 properly filled in questionnaires, i.e. 34% respondents from 14 voivodeships, which constituted 50% of surveyed individuals and 50% of answers given by people living in Dolnośląskie (133 individuals) and Podlaskie (133 individuals) voivodeships in order to make a comparative analysis
Summary
The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers’ behavior on the market on the basis of the type, place and frequency of purchasing goods that satisfy the basic needs. The necessity to conform to certain work volume did not enable making a precise analysis of all the essential factors included in the survey questionnaire. The aim of the empirical research using the electronic survey questionnaire was to identify the determinants of consumers’ behavior on the market on the basis of the type, place and frequency of purchasing goods that satisfy the basic needs.. The necessity to conform to certain work volume did not enable making a precise analysis of all the essential factors included in the survey questionnaire. The questionnaire was limited to analyze only the basic factors, i.e. the age of the respondent, the number of persons in a household, the town’s character (village, a town with less than 100 000 inhabitants, a town with 100 000-500 000 inhabitants, and a city with more than 500 000 inhabitants), the region of residence (voivodeship), the place of residence – voivodeship, the average monthly spending on shopping in a household in general. The research comprised the group of 482 respondents who do shopping in Poland
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