Abstract

Waste management and recycling have emerged as critical issues in Malaysia's economy and ecology. It's encouraging to see recycling rates rise in Malaysia, but the country has a long way to go. Recycling is not widely practiced among Kuala Nerus's population. Therefore, the purpose of this research is to investigate what influences people in Kuala Nerus to recycle. The study gathered its data from a street survey conducted in Kuala Nerus, Terengganu, which yielded 260 replies. The information was collected using online questionnaires completed by the respondents themselves. The respondent's details were kept confidential. Attitude, knowledge, perceived moral obligation, inconvenience, and subjective norms were all found to have positive correlations with recycling intention among Kuala Nerus residents. This research adds to the existing literature on recycling by elucidating the nature and importance of attitude, knowledge, inconvenience, perceived moral obligation, and subjective norms in predicting recycling intention. The findings have important policy implications, including the need for public authorities to actively promote recycling as a progressive social movement. To further encourage people to recycle, public authorities should increase access to recycling centers.

Full Text
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