THE DETERMINANTS OF ORGANISATIONAL CREATIVITY METHODS: AN EMPIRICAL STUDY BASED ON A FRENCH SURVEY

Abstract

This paper analyses the determinants of different organisational techniques dedicated to creativity by stressing the crucial role played by the dynamic innovative capacities of firms in this process. In particular, we show that the impact of creativity methods varies with the type of innovator (product versus process; single versus complex). We use a bivariate probit estimation on a sample of 4,570 manufacturing firms drawn from the 2010 French Community Innovation Surveys (CIS 2010) to study how the innovation profiles of firms impact the propensity to use organisational creativity methods. The estimation results show a strong but differentiated impact of the innovation profiles of firms (products/process, single/complex) on the use of different creativity methods. These empirical results display the accuracy of modern research on the determinants of intra-firm organisation of creativity.