The Determinants of Entrepreneurial Success of Home-Based Entrepreneurs (HBEs) in Oman

Abstract

Purpose: The purpose of the study was to analyze the impact of the technology factors on the Success of home-based enterprises; to analyze the impact of marketing factors on the Success of home-based enterprises and to analyze the impact of environmental factors on the Success of home-based enterprises. Design/methodology/approach: A structured questionnaire was provided to 208 participants for data collection selected on a stratified random sampling basis. The entrepreneurs from the North Al Batinah region in Oman including housewives and entrepreneurs operating from home were used for the study. The data was analyzed using SPSS. Findings: The study revealed that there was an association between Environmental Factors, Marketing Factors, and the Success of home-based entrepreneurs. Environmental Factors and Marketing Factors impacted the success of home-based entrepreneurs. But Technological factors - have not influenced the Success of home-based entrepreneurs. Limitations/Research implications: The paper will help home-based entrepreneurs to understand that the business from home as it is a form of local business entity necessary for community development and there is an incentive for small and medium business entities to educate the business process for the sustainability of their business. Social Implications: Government should encourage home-based businesses as they are considered as the legitimate form of HBEs for the sake of community development. Government should support channelizing the promotion and selling of business products for home-based businesses. Government should motivate the HBEs towards educating the business process for the sustainability of their businesses. Originality/Value: This is the first kind of study dealing with the factors related to home-based entrepreneurs impacting the success of home-based entrepreneurs. Keywords: Technological Factors, Marketing Factors, Environment Factors, Success of Home-based Business Factors, Barriers of Home-Based Entrepreneurs.