Abstract
As the world is drifting into globalization with attendant competition coupled with rise in income of consumers, providers of goods and services are becoming extremely conscious of what goods and services they produce or render tomeet and satisfy the ever sophisticated and differentiated consumer’s needs. The study examined the determinants of consumers’ preference for value added groundnut in Esan West Local Government Area of Edo State. The objectives were to determine the socio-economic characteristics of the respondents examine the determinants of consumers’ preference for value added groundnut and identify the different form of value addition in groundnut marketing. Multistage sampling technique was employed in data collection, a total of 76 respondents were selected. Descriptive statistics involving tables, frequency, percentage and mean were used for analysis of the data collected. The result indicates that that majority of the respondents were female (69.7%), between the age of 20–29 years old, had formal education (98.7%) with household size of less than5 members (48.7%). Fried and bottled groundnut (mean=3.28), fried and peeled groundnut (mean=2.92) and boiled groundnut (mean=2.83) were frequently consumed by the respondents. Important factors influence groundnut preferred were taste (mean=2.91), ability to store for long (mean=2.53), price (mean=2.30) and quality (mean=2.24). The major constraints associated with consumers’ preference for value added groundnut were found to be; inadequate capital, lack of storage facilities, and health issues. It was recommended that modern storage facilities be provided for groundnut marketers and groundnut should be fortified with vitamins to encourage increased patronage.
Highlights
Groundnut (Arachis hypogaea) is one of the chief sources of vegetable oils extremely used for cooking purposes around the World as well as in Nigeria
Value-added Peeled and canned Peeled and bottled Boiled with the husk plus salt Fried with the husk plus salt Groundnut coated with flour Groundnut spiced with pepper Groundnut plus corn
The result reveal that majority (67.1%) of the respondents were between 20–29 years old, 13.2% were between 30–39 years old, 10.5% were less than 20 years old, 6.6% and 2.6% were between the age of 40–49 and 50 years old and above respectively and the mean age was27 years old. This shows that the consumers of value added groundnut were young and are likely to consume more groundnuts because it’s always advisable that as one gets older, one should reduce the intake of oily food
Summary
Groundnut (Arachis hypogaea) is one of the chief sources of vegetable oils extremely used for cooking purposes around the World as well as in Nigeria. The high oil (37.42 to 55.69%) and protein (18.93 to 30.22%) content makes it an important food and oil seed crop [1]. Ahypogaea is grown on about 24.6 million hectares of land of land in tropical regions and warmer area of temperate regions of the world, with an annual global production of about 38.2 million tons [2]. The nuts are crushed to remove the kernels that provided ingestible protein, cooking oil, a significant source of animal feed and important raw materials for many industrial products. The groundnut seeds are valued for its [protein content, which is well balanced and constitute a nutritious food for growing, children and pregnant women [4].
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