Abstract
The objective of this study is to identify the explanatory determinants of success of a crowdfunding campaign in Cameroon. By adopting a qualitative approach, we carried out semi-structured interviews with 4 managers of SMEs that had carried out a crowdfunding campaign. The analysis were made using the Nvivo 10 software, it appears firstly that the inherence characteristics of the project constitute the major determinant of the success of a campaign. Secondly, after analyzing the speeches of the interviewees, it emerges that identity of proximity does not influence contributions during a campaign. Finally, it appears that the current institutional framework is not adequate for crowdfunding, it does not constitute a guarantee for potential investors.
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