THE DETERMINANTS INFLUENCING THE PERFORMANCE OF WOMEN ENTREPRENEURS IN MALAYSIA: A CONCEPTUAL FRAMEWORK

Abstract

There is no doubt that the number of women entrepreneurs continues to increase globally. Women entrepreneurs in Malaysia are experiencing a drastic decline in performance and result in shutting down business ventures. The purpose of this study examined the factors affecting the performance of women entrepreneurship in Malaysia. The phenomenal growth of women entrepreneurs and the gap in the current performance literature have necessitated this study. Due to lack of individual characteristics, inadequate family support, access to loan and finance, gender inequality, and mentorship has created huge challenges in Malaysia SMEs for women entrepreneurs and this has created a performance’s reduction of women entrepreneurs. The expected results will help to affirm the relationship between individual characteristics, family support, access to loan and finance, gender inequality, lack of mentorship, and women entrepreneurs’ performance. This study would help women entrepreneur to create platforms to increase performance, improve the management skills, strategize easy ways to access loan and finance, build a strong tie for family support, create job opportunities as well as promote the economy of Malaysia.