Abstract
The purpose of this paper is to examine which behavior factor effect on credit card use. Among different behavior factors, which factor more positively and significantly influence credit card use? The data are collected from individuals who have a credit card through the Lahore questionnaire. The finding shows a strong influence of behavior factor on credit card uses especially perceived usefulness. And perceived risk has a positive impact on credit card use. The study is limited to only the service sector as a credit card. Convinces sampling technique is used. For further research, influence on customer or client income also takes into consideration. This research is no precious in Pakistan's credit card, which studies behavior influences credit card use.
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