The Determinant Factors of The Dynamics of Agribusiness Behavior of the Mango Farmers in Greged Sub District, Cirebon District

Abstract

Cirebon has already been known as one of the mango-producing areas. However, until now, mango agribusiness in the area has not been able to maintain the quality and guarantee the availability of mangoes throughout the year. The problem was caused by the dynamic behavior of the farmers. This indicated that the development of mango agribusiness in the era of globalization should be based on the improvement of agribusiness behavior of mango farmers. The purpose of this paper was to analyze the factors that determine the improvement of agribusiness behavior of mango farmers. The research method employed in this research was survey technique in Greged district of Cirebon regency using simple random sampling technique involving 130 mango farmers. Data were analyzed using path analysis. The results of the study showed that the most powerful factors in improving agribusiness behavior of mango farmers were resource factor (9.2%), institutional factor (8.2%), cultural factor (7%) and technological factor (4.8%). This indicated that the development of sustainable mango agribusiness model in Greged district of Cirebon Regency should be focused on optimizing its resources, increasing its institutional role, preserving the mango cultivation of its farmers and increasing the role of the use of mango farming technology.