Abstract
The E-Commerce system in the shrimp paste industry is designed to increase the marketing and branding of Payangan shrimp paste. The shrimp paste produced by KUB (Kelompok Usaha Bersama—Business Group) and Poklahsar (Kelompok Pengolah Pemasaran—Marketing Processing Group) consisting of a number of joint household industries is yet to meet the sales number set. Shrimp paste has several variants, such as the processed one, the raw one and one in the form of powder which constitute the result of the development of maritime research group of Universitas Jember. The target market of the product is both national and international, especially for the powder shrimp paste which is the recent innovation of the maritime research group. It is considered to be a possibility to increase the sales figures and to decrease the marketing costs by optimizing the use of the internet. In order to do so, a system should be design using Structured Analysis and Design Technique (SADT) to build an e-commerce application. It is expected that the E-Commerce application can increase the sales of the shrimp paste and reach a wider number of consumers.
Highlights
Coastal area is an area which serves a number of functions
As a matter of fact, a lot of people have become familiar to the taste of the shrimp paste [2, 3]
It means that the marketing opportunity for the shrimp paste remains open
Summary
Payangan, located in Sumberrejo Village, Sub-district of Ambulu, is one of the coastal areas in the District of Jember - Indonesia which constitutes the second largest area for seafood processing business in Jember. As a matter of fact, a lot of people have become familiar to the taste of the shrimp paste [2, 3]. It means that the marketing opportunity for the shrimp paste remains open. Payangan Shrimp Paste Industry has not managed to meet the sales figures as set. The targeted market of Payangan Shrimp Paste Industry is the internet. The cost of E-Commerce business is affordable it means that by building a business on the internet, the company will get feedback from the customers
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