Abstract
Nowadays, intelligent assistants, such as Apple’s Siri, are becoming integral to our daily lives, and they significantly change the way users interact with systems. Meanwhile, with the development of technologies, people continue to bring the experience of using intelligent products to the car, and the in-car intelligent assistant is also gradually being used. While there have been many studies focused on technologies, there are fewer studies dealing with design issues at the initial stage of the design, the stage prior to system implementation, such as how the personality of intelligent assistant should be, how to design the appearance, and the way of interacting, the designers had to rely on imagination. Therefore, we present a design method to define intelligent assistants, using the MBTI model combined with brand tonality to define the personality of intelligent assistants, then we determined the design direction of the appearance design based on user research and benchmark. Furthermore, the initial design scheme was screened from brand fitting and flexibility, and experts and users were invited to determine the most suitable scheme from the two dimensions of personality and symbolization. This design method allows designers and engineers to explore more precise design solutions and to improve the emotional design and user satisfaction of intelligent assistants before all the complex systems are ready to run.
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