The Design and Development of Thai Cultural Inspiration to Animation Character

Abstract

This creative research aims to re-design the set of characters from Navagraha or nine planets deities in Thai culture to a contemporary form of sci-fi animation characters and influence younger generation to interest in Thai art and culture. The research tool is content analysis and character design process model. The principles and theories used in this research are semiotics, design principle and psychological theories which support the design of physical and psychological structures of characters. The result of this research is a concept design of nine planets deities. The concept has two forms for each character: one is traditional dress and other form is in sci-fi look armor. The survey of this character development found the young generation are interested to the story and look forward to animated feature film, graphic novel, or game.