Abstract
The article notes that the intensification of competition in the financial services market, changes in customer requirements necessitate a reorientation of companies' activities to the needs, requests and preferences of customers. The urgency of the customer-oriented approach to management is substantiated by the example of an insurance company and its content is revealed through the formation of an aggregated structure of the company's business processes for such blocks as management, client, and development of insurance products, operations, and ensuring functioning. It is concluded that the concentration of the efforts of the insurance company on the formation of client assets will significantly change the processes of interaction of the company's managers with clients and increase the level of profitability of the company's business.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
