Abstract
This study examined three phases of a pandemic for changes in demand for safety measures implemented by the hospitality industry. Findings suggested that as demands for safety changed over the different phases, the interplay between safety compliance and the three pillars of the Social Impact theory became more pronounced. Results found that health and hygiene practices became significantly more influential in travel decisions, while contactless technology maintained a negative impact on the immediacy of future travel intention. In contrast, crisis messaging had an increasingly positive impact, exacerbated by political polarization and perceptions. The relevance of physical distancing in travel decisions showed no statistical significance, most likely due to "caution fatigue", improved industry safety protocols, and a focus shift towards vaccination. Meanwhile, the role of personal protection equipment in travel planning evolved, starting strong but decreasing in importance as vaccines took prominence and travelers adapted to new norms.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.