Abstract
Using a new data set to investigate the distribution of aggregate attendances between member clubs of the Football League, it is found that club-specific base levels of support depend on the market size and composition, and the club's age. The sensitivity of attendance to success and price is found to be greater for clubs from towns with high proportions of manual workers, whereas a loyalty effect, measured through the estimation of a set of dynamic club-specific attendance equations, is found to be similar across clubs of widely differing sizes and other characteristics.
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