Abstract

The study assessed the degree of possession and knowledge of the usage of mobile phones by petty traders in performing their trading activities. Using purposive sampling technique 400 petty traders were selected and administered with questionnaires out of which 249 questionnaires were valid for use after scrutinising the 400 questionnaires. Percentage and frequency distribution with chi-square test was used for the empirical analysis. The results of the analyses showed that at 5% significance level, the possession of mobile phones and the knowledge of the use of mobile phones for performing trading activities by petty traders exist with a significant effect on their businesses, significant loyalty on the side of the petty trader to customers and suppliers and vice versa, significant impact of mobile telephony on the growth of petty traders businesses, convenience in business transaction between the petty trader, supplier and customers and reduced transaction cost.

Full Text
Published version (Free)

Talk to us

Join us for a 30 min session where you can share your feedback and ask us any queries you have

Schedule a call