Abstract

The deficit model explains the general public’s negative attitudes towards science and/or certain scientific applications with the public’s scientific ignorance. The deficit model is commonly criticized for oversimplifying the connection between scientific knowledge and attitudes. Other relevant factors – such as ideology, social identity, trust, culture, and worldviews – should be taken into consideration to a greater extent. We argue that explanations based on the proposed factors sometimes implicitly reintroduce the deficit model type of thinking. The strength of the factors is that they broaden the explanations to concern moral issues. We analyse two central argument types of GMO discussion, and show the central role of moral values in them. Thus, as long as arguments are seen to affect the attitudes of the general public, the role of moral values should be made explicit in the explanations concerning their attitudes.

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