Abstract
ABSTRACT The COVID-19 pandemic provides an opportunity to understand the motivations of individuals who sew face masks. This study uses an expanded Theory of Planned Behavior (TPB) model with data (n = 144) from a nationwide (United States) survey in late 2020. Data were analyzed with exploratory and confirmatory factor analysis, structural equation modelling, and multi-group comparison. Results indicated intention to sew face masks was predicted by subjective norm, perceived behaviour control, health consciousness, and fashion innovativeness. Making intention positively influenced individuals’ actual mask sewing behaviour. The relationship between making intention and actual behaviour is moderated by employment status and age.
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Fashion Design, Technology and Education
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
