The decision quality approach and strategic decision analysis applied to CPTC’s borehole seismology program

Abstract

Chevron, like other oil companies, has been streamlining and cutting costs relentlessly for nearly a decade. This pressure has been felt by all functions with no exception for research and technology. Research is in a particularly awkward position because it does not immediately impact the bottom line positively. The question Are we getting our money’s worth from our investment in technology? is very difficult to answer.