Abstract
Given the increase in corporate innovative activity, entrepreneurial projects that are created to pursue new and unique opportunities often fail—or “die”—due to the uncertain environment within which they develop. Although failure can be an important source of information for learning, this learning is not automatic or instantaneous. The emotions generated by failure (e.g., grief) can interfere with the learning process. This article highlights explanations of the grief process and how it can be managed by individuals and organizations to enhance learning. Specifically, by using a dual process model for recovering from grief, innovators can learn more from their project failures and remain committed to future innovative endeavors.
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