The day-of-the-week effect is resilient to routine change.

Abstract

Temporal landmarks are salient events that structure the way humans think about time. They may be personal events, such as one's birthday, or shared cultural events, such as the COVID-19 pandemic. Due to societal habits, the cyclical weekly structure - for example, working on weekdays, resting on the weekends - helps individuals orient themselves in time. In the "day-of-the-week effect," individuals are faster at reporting which day of the week it is on weekends than they are on weekdays. Herein, we hypothesized that the disruption of social habits during the COVID-19 pandemic lockdowns may have weakened this effect, thereby accounting for the "Blursday" phenomenon. In the current study, speeded responses to the question "What day of the week is it?" were collected online from 1,742 French participants, during and after the lockdown periods. We found that reaction times for days of the weekends remained faster than for weekdays during the lockdown, although the overall reaction times were significantly slower during lockdown. We also found that responses were slower as governmental stringency rules and restrictions in mobility increased. Our results suggest that the weekend landmark remains a stable temporal anchor in French culture despite the experienced temporal distortions induced by the disruption of social habits during the pandemic. We conclude that cultural temporal landmarks shape socially shared temporal cognitive maps.