The data economy

Abstract

This article analyzes the evolution of capitalism under the logic of the data economy, the result of the transition to a paradigm dominated by knowledge, technology and design. The data economy, driven by Artificial Intelligence technologies, opens up possibilities for digital businesses. The impact of digitalization, technology on business models and global socioeconomic dynamics are discussed, with special emphasis on the role of Big Techs. A broad bibliographical review, from a multidisciplinary perspective, allows us to analyze how hyperconnectivity and emerging technologies are restructuring interactions and production processes, transferring the centrality of capital from the physical to the immaterial. The article also addresses the ethical and regulatory implications of this scenario, highlighting the need for effective techno-regulation. In the context of Brazil, a fertile environment for startups and fintechs can be identified, although limited by structural challenges, highlighting the importance of public policies that promote innovation and technological education. It concludes with a reflection on the need for more solid and equitable data governance, aligning technological advancement with the protection of rights.