The dark side of recognition: Bernard Mandeville and the morality of pride

Abstract

ABSTRACT This article reconstructs Bernard Mandeville’s pride-centred theory of recognition and advances two main arguments. First, I maintain that Mandeville really did regard pride as a vice and took the prevalence of this passion as evidence of our morally compromised nature. Mandeville’s account of pride may have been indebted to French neo-Augustinian moralists, yet I show that the moral connotations he associated with the passion are based on a naturalistic analysis of our moral psychology and do not depend upon endorsing any theological assumptions about our fallen condition. Second, I offer a qualified defence of Mandeville’s pride-centred theory against other eighteenth-century philosophers – Archibald Campbell, David Hume and Adam Smith – who presented the desire for social esteem in a more positive light. Even if there is nothing troubling about a moderate and well-regulated desire for esteem, I suggest that Mandeville’s analysis remains deeply unsettling in so far as it reveals the extent of pride behind our desire for recognition.