The Dark Side of Globalization for Mature European Multinationals: An Extended Network Perspective

Abstract

Purpose – While previous studies have highlighted opportunities, this chapter sheds light on the negative effects of globalization that mature European multinational enterprises (MNEs) encounter. Design/methodology/approach – We develop an extended network perspective to argue that globalization has resulted in several network-related threats for mature European MNEs. Findings – European MNEs encounter three types of negative effects. First, globalization has caused local problems to increasingly spill over to other parts of MNE networks. Second, globalization has bred or strengthened countervailing powers, such as emerging-market MNEs, supranational governmental bodies, and international non-governmental organizations, which have eroded the power of mature European MNEs by entering their networks. Third, while globalization has caused the economic networks of MNEs to expand, it has made critical production factors scarcer since the availability of labour, land and natural resources has not increased accordingly. We conclude that globalization acts as a double-edged sword, which has not only offered opportunities for mature European MNEs but has also led them to experience important new and intensified threats. Social implications – Earlier studies have shown that globalization can have positive effects for MNEs and negative effects for the sovereignty of nation states, domestic employment and the natural environment. The findings of the present study imply that globalization can also backfire on mature MNEs, thereby undermining their competitive position or even jeopardizing their continuity. Originality/value – The negative effects of globalization for MNEs have remained understudied. Our contribution is to systematically analyze the neglected yet important ‘dark side of globalization’ that mature European MNEs encounter.