The Dark Double

Abstract

Abstract This book studies the role of US media in presenting American values as principally different from and superior to those of Russia. The analysis focuses on the media’s narratives, frames, and nature of criticism of the Russian side and is based on texts of editorials of selected mainstream newspapers in the United States and other media sources. The book identifies five media narratives of Russia—“transition to democracy” (1991–1995), “chaos” (1995–2005), “neo-Soviet autocracy” (2005–2013), “foreign enemy” (since 2014), and “collusion” (since 2016)—each emerging in a particular context and supported by distinct frames. The increasingly negative presentation of Russia in the US media is explained by the countries’ cultural differences, interstate competition, and polarizing domestic politics. Interstate conflicts served to consolidate the media’s presentation of Russia as “autocratic,” adversarial, and involved in “collusion” with Donald Trump to undermine American democracy. Russia’s centralization of power and anti-American attitudes also contributed to the US media presentation of Russia as a hostile Other. These internal developments did not initially challenge US values and interests and were secondary in their impact on the formation of Russia image in America. The United States’ domestic partisan divide further exacerbated perception of Russia as a threat to American democracy. Russia’s interference in the US elections deepened the existing divide, with Russia becoming a convenient target for media attacks. Future value conflicts in world politics are likely to develop in the areas where states lack internal confidence and where their preferences over the international system conflict.