The Cutting-Edge Applications and Trends of Big Data and AI Technology in the Digitalization of the Fashion Industry

Abstract

AbstractThe rise of Internet technology and artificial intelligence has promoted the rapid development of e-commerce and social networks, making the amount of fashion-related data reach an unprecedented height, and the decision-making of the clothing industry has begun to move towards a data-driven model. Using big data (BD) technology to analyze massive amounts of clothing fashion data is of great value to scientific research and the development of the clothing industry. The purpose of this article is to apply research on the cutting-edge applications and trends of digitalization in the fashion industry based on BD and AI technology. This article first summarizes the basic theory of BD and AI technology, and then extends its core technology. Combining with the current digital status of my country’s fashion industry, analyze the existing problems and shortcomings. On this basis, it uses BD and AI technology to supplement and improve it, and to do research on the cutting-edge applications of the digitalization of the fashion industry, and to discuss the development trend. This article systematically expounds the application of BD to the digitalization of the fashion industry, such as pricing and color selection, targeted marketing and forecasting trends. And through questionnaire surveys, field surveys and other forms to carry out experimental research on the theme of this article. Research shows that the digitalization of the fashion industry based on BD and AI technology is superior in many aspects. Especially in terms of pricing choices, targeted marketing and forecasting trends, they are all about 15% higher, fully demonstrating the feasibility of applying BD and AI to the digitalization of the fashion industry.KeywordsBig data and AI technologyDigitalization of market industryApplied researchAnalysis and discussion