Abstract
The marketing instrument of corporate communication, the customer magazine, is presented as a network of texts, subtexts and text types, and reflected against the background of intertextuality research. The customer magazine has a high intertextual potential as a carrier of texts of various journalistic genres. It is a modern marketing print medium, which, if linked with digital applications, acquires a new materiality. The surrounding of a comprehensive semiotic network refers to a further intertextual dimension of the medium.
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