THE CURRENT STRATEGIES FOR EFFECTIVE COMMUNICATION IN THE MALAYSIAN CONSTRUCTION INDUSTRY

Abstract

Effective communication is a fundamental factor for high productivity and successful delivery of construction projects. However, the disjointed nature of construction activities, the emergence of more advanced communication technology, and the involvement of workers from various disciplines and background makes effective communication a hassle in the construction industry. Despite the enormous studies on enhancing communication in the construction context, the issue of ineffective communication persists, thereby contributing to site accidents and project delays. cost overrun, disputes, and low labour productivity. Therefore, this study investigates the current strategies for effective communication in the construction industry, particularly in emerging countries like Malaysia. Twenty professionals including construction managers, site supervisors, construction labourers, and language professors were interviewed. The interviewees were selected via the convenient sampling technique and the In-depth interview data was analysed using thematic content analysis. The findings reveal that the root causes of ineffective communication in the construction industry are low literacy level of construction workers, poor management and supervision, lack of technical knowledge, the complexity of the construction industry, and the language barrier. Additionally, the strategies for effective communication in the Malaysian construction industry were established and categorized into 3: Technological Based Strategies, Integrated Process Strategies, and Human Engagement Strategies. The research output provides construction experts with a novel approach that can guide the construction workforce to effectively communicate using various communication mediums, thereby increasing productivity and profits.