Abstract
Since 2010, Korea has seen a gradual increase in the number of inbound Muslim tourists as a result of the hallyu phenomenon. In response, the Korean Government began to promote a welcoming tourism environment to Muslim visitors. The recent crisis caused by the deployment of the terminal high altitude area defence (THAAD) system and China's reprisal boycott has prompted the Korean Government to diversify the local tourism market, shifting its focus from Chinese to Muslim tourists. This study explores the status of Korea's hospitality industry with regard to inbound Muslim tourists. Findings indicate that Korea's domestic tourism industry has responded swiftly to the needs of Muslim tourists by establishing a Muslim-friendly tourism environment. However, Korea's Muslim-friendly policy faces two main challenges: the lack of hospitable infrastructure for Muslim tourists outside of Seoul and a prevailing anti-Islamic sentiment among Koreans who oppose government policy.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callMore From: International Journal of Islamic Marketing and Branding
Disclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
