The Current Situation of the Language of Advertising in Azerbaijan: The Role and Impact of Advertising

Abstract

Advertisements, with their palette, color, attractiveness and, of course, errors, enter our homes through television, radio, mobile phone, wall paintings, billboards, various objects placed on the streets, web banners, web pop-ups, sky writings using small planes, seats at bus stops, human billboards, magazines, newspapers, dining tables behind seats in flights, taxi doors, musical stage performances, subway platforms and trains, labels on fruits in supermarkets, supermarket vouchers or various other means. The development of Azerbaijan's economy has significantly increased the role of advertising. In countries with a market economy, private property is widespread. As is known, the main place in the private sector is occupied by entrepreneurial activity. Entrepreneurs, in order to sell their goods and services, must first promote them in the market. Therefore, advertising is considered the most profitable tool. In this regard, advertising is an important integral part of the economy. Advertising has a significant role in increasing revenue. However, an advertisement should be designed in such a way that it is accessible to the target audience, so while designing the advertisement, the appropriate target audience should be studied first.