The Current Situation of Fertility Intention among Women of Reproductive Age in Hebei Province in the Information Age and the Research on Promotion Strategies

Abstract

The development of the information age has had a certain degree of impact on the fertility intention of women of childbearing age. There is relatively little current research on the fertility intention of women of childbearing age from the perspective of information technology. This study objectively describes the fertility intention of women of childbearing age in Hebei Province and combines past literature to explore the underlying reasons. Research has found that the current willingness to have multiple children in both urban and rural areas in this region is relatively low, with more women of childbearing age in rural areas than in cities. Compared to the beginning of this century, there may have been a degree of increase in the willingness to have multiple children due to the policy loosening. Based on the above results and combined with previous studies, this study explored how to promote the fertility willingness of women of childbearing age in Hebei Province from the perspective of informatization such as the Internet, new media, and digital economy.