THE CURRENT MANAGEMENT MODEL IN THE KAZAKH THEATER

Abstract

Annotation: Nowadays, the relevance of proper management is enhanced in each of the art forms. In the world of art studies, management and marketing is an important and promising subject for researchers. Including the constantly transforming theatrical art in accordance with the modern management system. In this article, the possibilities of using general methods of management of theatrical art are investigated. It was considered that marketing activity existed in the domestic theater for a long time and it developed together with the development of the Kazakh theater. Currently, lots of works are being carried out constantly on the development of national dramaturgy, strengthening the repertoire policy, increasing the artistic level of plays and attracting the audience to the theater. In this article it was noted that the development of the domestic theater has already developed its own management system and it still continues to function. Also we have conducted a comparative analysis of the principles and effective methods of the Kazakh Theater managers in accordance with modern requirements.The ways of introducing the necessary professional management systems for the growth of modern state theaters and the possibilities of updating general management methods depending on the characteristics of theatrical activity are discussed. The reasons of difficulties for Kazakh theaters to follow modern world trends due to the lack of professional managers who are capible to work with specific projects are revealed. It was clearifid that for effective planning of the theater’s activities it is necessary to improve the goals, objectives, and means of implementing its development. In order to effectively implement the creative product, a theoretical analysis was carried out. The work of the theater will not be effective without the participation of theater managers in matters of preliminary marketing, organization of creative works, search for sources of financing, strengthening advertisement of performances and attracting new viewers.