The Culture of Social Innovation among Students at Najran University

Abstract

The vision of the Kingdom of Saudi Arabia 2030 focuses on the importance of building a thriving economic and social community in which all institutions, especially higher education institutions, actively participate in developing and addressing societal issues. This study seeks to investigate the level of social innovation culture among students at Najran University, recognizing that it offers an opportunity to generate innovations, products, and new ideas that address societal needs. The study used a quantitative descriptive approach, and the researchers prepared a questionnaire consisting of (13) statements to assess the level of social innovation culture. It was administered to a sample of university students, totaling (319) male and female students. The study revealed several results, including that the overall social innovation culture averaged (2.51) at a high level. There were no significant differences in the level of social innovation culture based on gender, academic grade, and academic level. However, there were differences based on the specialization variable, favoring those with practical specialization.