The Culture of Political Communication in Albania in the Process of Integration to the European Union

Abstract

In focus of this paper is the analysis of political culture in Albania towards EU integration processes. To give as much of an inclusive a picture as possible, the recent views and positions of three categories of political communication have been addressed: political elites, the media and the public. Topics include issues such as the orientation and support of the country's European integration, attitudes towards the required reforms and obstacles and difficulties encountered in this process, attitudes towards EU co-operation and assistance regarding the consequences of the earthquake of 2019, the situation created by COVID 19 pandemic, etc. An in-depth analysis focused on some of the most important factors within each category, such as: opportunism, political use of this process, common features and differences in attitudes within political elites; the role and attitudes of the media; public perception, issues related to measuring public opinion, etc. This article briefly deals with the relationship and mutual influence between the aforementioned categories, especially between political actors and the media.