Abstract
This paper analyses the culture of milk and it includes both the micro social aspects of household consumption and the economic macro aspects related to milk production and their market and the welfare distribution in public policies against poverty. The hypothesis is that in Argentina there is a real culture of milk, which gives meaning to consumption, and marks the different income groups within society, as well as their gender and age. But since approximately 20 years ago, in accordance with the restructuring of the dairy industrial complex, that culture of milk has been changing, and its most outstanding features are the following: abandonment of milk as the emblematic food for children and its extension to the adult “formal” consumption; milk is no longer the knowledge of women and becomes the knowledge of experts; increase in milk consumption (dairy products in general) as food gets feminine, infantile, medicated, globalised and segmented.
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