Abstract

The purpose of the paper is to study the influence of culture of digital society in the pleasure economy in developing countries and to determine a new paradigm of their socio-economic progress in Industry 4.0. The authors substantiate the specific features of socio-economic progress of developing countries in Industry 4.0, caused by the specifics of the culture of digital society and its contradictory influence on the pleasure economy. The authors determine a new paradigm of socio-economic progress of developing countries in Industry 4.0, which is based not on the linear (as in developed countries) but on the cyclic algorithm. The role of the state consists not in stimulating technological progress but in adapting culture to a new - digital - context, and in overcoming the contradiction of digital society. This causes high complexity of development of the pleasure economy in Industry 4.0 in developing countries and the necessity to pay attention to the culture of digital society during regulation of this process.

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