Abstract

Jeans, as one of the most popular clothing in the world, have been actively appearing in the public eye, especially in the film industry and fashion industry. Jeans and other denim garments are no longer just a kind of clothing, they are more like a cultural or spiritual symbol. This article is dedicated to interpreting the culture and spiritual expression of denim garments in different industries. This paper uses the case analysis method and researches the fashion and movie industries. The research shows jeans and denim clothing symbolize the spirit of Western cowboys in the film industry. Movies rely on jeans to showcase the characters freedom, wildness, and bravery. In the fashion industry, jeans have always been a popular item, symbolizing fashions free and lazy side.

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