Abstract
Literary tourism is defined and its social and cultural meanings explored through a case study of visitors to the Lake District home of English children's writer Beatrix Potter. Johnson's circuits of culture diagram conceptualizes cultural production and consumption theoretically and is applied to literary tourism. Emphasizing consumers of the touristic experience, qualitative methods are used to assess how people were interpreting the literary place. As a form of cultural communication, this kind of tourism is not only about Beatrix Potter. Rather, the author has been appropriated symbolically as an expression of values for childhood, countryside, authenticity, and heritage preservation.
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